The Bigness of Smallness
Posted on August 6th, 2009 by admin
… a video presentation from johnmoore of the BRAND AUTOPSY MARKETING PRACTICE
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When “small businesses” dream, they usually dream of becoming a bigger business. When you think about it, nearly every big business began as a small business. However, a bigger business doesn’t always equate to being a better business. At some point, big becomes bad. Big becomes a matter of being convenient rather than being unique (McDonald’s). Big becomes a game of market share not customer care (Wal-Mart). Big becomes ubiquitous (Microsoft).
It seems by the time a small business gets big, it’s time for it to act small again. Paradoxical? Yes. Impractical? No. There are countless businesses which have managed to get bigger, but still retain their semblance of smallness. They get bigger by acting smaller. In essence, these businesses are like Jumbo Shrimp—big, yet small.
In this presentation, attendees will learn actionable methods for how small businesses can look bigger and conversely, how big businesses can get smaller.
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For more on johnmoore and BRAND AUTOPSY, visit here: www.brandautopsy.com
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Duration : 0:9:58
[youtube UApCcRqu_Xo]
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Great video …
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August 6th, 2009 at 5:07 pm
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August 6th, 2009 at 5:07 pm
Sounds great ,but …
Sounds great ,but this model will not work for a small mom and pop operation
August 6th, 2009 at 5:07 pm
It’s really the …
It’s really the best tips so far if you really want to market your business. I will apply it to business
August 6th, 2009 at 5:07 pm
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August 6th, 2009 at 5:07 pm
John- Saw you in …
John- Saw you in Jax and followed up on your blog. Great stuff.
August 6th, 2009 at 5:07 pm
it is great …
it is great prezentation
thank you John
August 6th, 2009 at 5:07 pm
John, I like this. …
John, I like this. It is a good length. It has a great message. When I watch or read something and it gives me two or three ideas of things to do, it is a success. With all of my media consumption, that does not happen very often. Thank you!!!!
August 6th, 2009 at 5:07 pm
These jumboSHRIMP …
These jumboSHRIMP Rules also work for big business wanting to “get smaller.” There is a Paradox of Growth out there that says: “The smaller you are, the bigger you must look. The bigger you are, the smaller you must get.” Following these jumboSHRIMP Marketing rules will help small businesses LOOK bigger and help big businesses GET smaller. Southwest Airlines is a big business that acts small. Google too. Graham, thanks for watching the video and for commenting.
August 6th, 2009 at 5:07 pm
Great tips for a …
Great tips for a larger SME looking to be as focussed as it was when it was small. Not sure how this would apply to the , Home Depots, McDonanlds & Walmarts of this work though.